Brand Identity Reputation

Brand identity reputation : what does it mean ?

Let’s begin with a short definition of brand identity reputation. All these word are now very important : reputation of a brand, his identity etc. All this informations need to be processed by a compagny. Learning how your audience is gonna like, dislike your product, your new brand identity… You need to learn more about your audience and make her happy with your device or service ! Brand identity reputation is our thematique for articles !

brand identity reputation

What is a brand ?

A brand is a « unique design, symbol, words, or combination of these, employed in creating an image that identifies a product and differentiates it from itts competitors. Over time, this image becomes associates with a level of credibility, quality, and satisfaction in the consumer’s mind. Thus brands help harried consumers in crowded and complex marketplace, by standing for certain benefits and value. » (read more: here)

Your brand is your most valuable intellectual property. It represents your business identity. Marketing is at the service of the brand. You need to manage analyst and press relations, corporate communications and events and all social media.

The marketing can nowaday be automaticate and it can help brand marketers: brand identity management, social publishing, press release, corporate and internal communications, event management !

Learn more on our brand page

Identity : what is it ?

Identity is a conception of a person about his individuality. Identity can be defined as the specific characteristics belon to a particial individual.

For the marketing, their is two types of identity:

  • Brand identity: is the representation of a compagny’s reputation
  • Corporate identity: is the way that a compagny see her.

More informations about: identity

What is a reputation/e-reputation ?

Brand reputation is a close but distinct concept of branding. The use of the term brand reputation refers to what is said about a brand bu the consumers and opinion leaders spontaneously. To measure brand reputation and therfore many barometers and reputation rankings.

L’e-reputation can be defined as the image conveyed or experienced by the compagny. The e-reputation is the result of the content produc by the compagny but aloso, the content produced by the Internet users on blog, social medias etc. The reputation is influenced more by the bisibility of the conten than by their quantity. E-reputation became more important in the global image of a compagny. Some firm all their strategy is about e-reputation…

More informations on our reputation page