Reputation on the web
Let’s think a minute. When we look for a product, a holiday rent, a new car, what we look at first is the price, the location, but also what people say about it. For a brand, it is exactly the same process. That is why, looking after your reputation is important for your identity.
The reputation on the web is based on what a brand publishes on the web but also what is told about her. It’s about pictures, websites, social networks, but also comments you post on blogs. Everybody’s concerned by the reputation on the web: associations, factories, brands, independent workers… Nobody can go through it. Here are a few tips for you, to increase your identity and reputation on the web.
1- Make an inventory of fixtures, offline. It is important to know what you hear wbout your brand outside. Think about what your users say to you when they buy your product and what they say after. Do they seem happy, disappointed, excited? Do they usually come back in your after-sales service, to complain about your products? Do they come back often in your stores because they are really satisfied? Write it all down, in order to know about the points that are good, and the ones that are less good. Your reputation on the web will principally be based on this information.
2- Now, it’s time to do it online! In fact, before to be focus on your reputation on the web. It is important to understand and know what is actually said about you. For doing that, it is all about reading the comments made on your brands’ social networks pages. It’s also about reading what is told on blogs, forums, by your users or potential users. That will permit to know the reputation you already have for net surfers.
3-Create a google alerts account and follow some RSS Feed to be well informed about your work field. In fact, it will help you to know about trends, about what your challengers say on the web and how they do it. It is important in order to keep a good reputation, to follow the trends, in order to know what people like, and think about you work field. The fact of be informed of your challengers’ way to publish on the web will help you to follow an already done path.
4- Be careful of your followers. In fact, people usually like, comments on posts. To ignore these comments would be a big mistake. If they comment on your brand’s pictures and post, that mean that they are interested in your page and your brand more generally. So, they want you to answer in order to show that you are also interested in what they think about you. If you don’t, people will think that their opinions are not important to you, so that will decrease your reputation.
5- On your websites and social network’s pages, publish good and useful content. It is not about saying when an employee retires, or when it is the birthday of the brand’s creator. No. Say to your followers when a new product arrives, when a product comes back. Tell them if an event is programmed, and give details about it. To be short, be careful of what you publish on your brand’s pages, and don’t publish anything until you are sure that your followers will like.
6- The content you publish must exactly reflect your identity. If you are a brand of women clothes, very expensive, your website must show it. Use black, gold colours, but keep in mind that it is the women that are going to read your brand’s blog and pages. If you have a dime store, then your page must be very simple and pure, with a lot of colours. Whatever is your identity, always stay coherent, and don’t forget your principal activity. If you don’t do it, your reputation will decrease a lot…
So, these tips will probably very useful if you have just started or launched your brand. Most of the new born brands ignore that the e reputation is one of the most important success or failure factors. Know what is said about you on and offline in order to adapt your content to the verbatim. Open your mind and look for trends, thanks to your challengers content. Don’t ignore the comments even though they are bad. Then, don’t forget your identity and try and make it visible on the web
Now go ahead and create your brand’s web page! All the keys are in your hands!